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Marketing |
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Certificate | Diploma | Advanced
Diploma |
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Course Outline : What You Will Cover |
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The ICI marketing program
designed in conjunction with industry
leaders helps you learn the skills you need to succeed in marketing quickly and
conveniently. |
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Research
the Market |
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On completion of this unit you
will learn how to:
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Identify
Marketing Opportunities |
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On completion of this unit you
should be able to:
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Profile
the Market |
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On successful completion of this
unit you should have the knowledge and skills
required to profile the market. Specifically you
should be able to:
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Segment the market
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Select targeting strategies
and tactics
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Profile the target segment
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Develop positioning
strategies
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Implement strategies
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Analyse Consumer Behaviour for Specific
Markets |
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On successful completion of this
unit you should have the knowledge and skills
required to:
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Segment the market
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Select targeting strategies
and tactics
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Profile the target segment
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Develop positioning
strategies Implement strategies.
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Implement and Monitor Marketing
Activities |
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On completion of this unit you
should be able to:
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Review the marketing mix for
the business
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Implement marketing
activities
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Monitor and review marketing
performance.
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Make
a Presentation |
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On successful completion of this
unit you should be able to:
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Prepare the presentation
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Deliver a presentation
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Review the presentation.
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Design
Direct Response Offers |
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On successful completion of this
unit you should be able to:
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Design offer components
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Test direct response offers
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Select offer pricing
structure
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Determine and design
required customer service levels.
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Analyse Direct Marketing Databases |
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On successful completion of this
unit you should be able to:
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Selling |
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Sales Promotion |
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Definitions
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Merchandising
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Functions
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Working with distributors /
middlemen
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Contributing to the
organization and operations
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Promotion in Point of
Purchase (P.O.P.)
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Stimulating Middlemen
Traffic
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Cooperative Advertising
Training Middlemen's Salespersons
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Incentivating Middlemen's
Salespersons
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Stimulating Consumers /
Users
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Sampling
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Prizes
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Contests
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Personal Sales |
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The Evolution of the
Salesperson
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Compensation of the
Salesperson
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The process of the Sale
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Creative sale - Reasons that
drive buying
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AIDA: Attention, Interest,
Desire, Action
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How to develop a list of
potential clients
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Territory
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Securing the interview
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Effective interview
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Objections, how to rebut
them, Closing the Sale
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Selection and Training of
Salespersons
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Distribution And Channels Of Distribution |
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The Distributed Goods
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The Function Of Distribution
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Channels Of Distribution And
Their Interrelation
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The Self-Service outlet
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Classifications Of Middlemen
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Policies And Strategies Of
Distribution
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Zoning (Sales Territories) /
Example Of Zoning
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How
Will You Benefit? |
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- Fast track your career in marketing
- Learn the inside secrets of how
to become a marketing pro in months not years!
- Study a marketing
course that was designed in
conjunction with marketing industry leaders
- Free up valuable time, don't waste time and
money travelling to classes
- Study at your own pace whenever and wherever
you are

- Have access to a tutor who works in the
industry you are training for
- Easy interest free payment plans from as low
as $49 per week
Start reaping
the benefits by enrolling today! |
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Career Prospects |
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The Role
Marketing is a business function
which identifies and anticipates the wants and needs of consumers,
determines which target market to serve, enables appropriate designs
of products and programs and delivers these plans.
There is a role for marketers in virtually every
section of business and those roles can be very diverse.
Employment Opportunities
- Brand Management
- Direct Marketing
- Market Research & Analysis
- Marketing Communications
- Marketing Strategy
- Product Management and DEVELOPMENT
- Trade Marketing
Earning Potential
- Marketing graduates can expect t earn
between $25k to 35k
- Marketing Assistants can expect to earn
between $35k to $50k
- Marketing Co-ordinators can expect to
earn between $50k to $60k
- Marketing Mangers can expect to earn
between $90k to $120k
- Marketing Director can expect to earn
between $120k to $160k.
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Course
Levels Explained / Prerequisites |
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This course leads to the awarding of either a
Certificate, Diploma or Advanced Diploma depending on which level
you enrol at. The different levels are achieved by the amount of
course content and assessments involved within each module at the
basic (Certificate), intermediate (Diploma) and advanced (Advanced
Diploma) levels. You will be able to learn about what the difference
is between the three levels below:
- Certificate: represents a basic level
of operational knowledge with general knowledge. Suitable for
basic entry level positions.
- Diploma: qualifications recognises the
graduates capacity for initiative and judgment across a broad
range of technical and management functions. Diploma holders
typically have personal responsibility and autonomy
(semi-independence) in performing technical operations or
organising others in the workplace.
- Advanced Diploma: The graduate is able
to apply a significant range of principles and techniques across
various contexts and functions. Graduates can expect to be
involved in significant judgments, planning, and
leadership/guidance functions related to workplace products,
services, operations or procedures.
There are NO previous work or education
requirements for entry into any course level. Students may enrol
directly into the diploma or advanced diploma levels without
completing lower ranked qualifications. Graduates can expect higher
course levels to result in higher potential salary, positions and
skill capabilities. |
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Course Length |
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(Source:
2008 Student Graduation Statistics) |
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The average time within which students complete
studies is:
- Certificate Level - 14 weeks,
- Diploma Level - 24
weeks,
- Advanced Diploma Level - 31
weeks.
ICI courses allow you to study at your own
pace with no assignment deadlines. This means that you determine
the pace of the course and within which time period you will
ultimately complete your studies in.
- Completing your course with ICI is
flexible as you can fast-track and graduate in a matter of
months. You complete activities and submit assignments
whenever you are ready.
- The maximum time given to complete a
program is three years.
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Study Mode :
Distance Learning |
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This entire course is carried out via Distance
Learning (also known as correspondence learning). Distance
learning is ideal if you need to adapt around work, family, or other
commitments. It is also extremely beneficial should you simply wish
to fast track your studies (and career) and not be locked into a
timetable.
Our course content and learning experience ensure that your course
is relevant and interesting. Learning, tutorial assistance,
assessments takes place whenever and wherever you are in the country
or world. It takes place at your own pace on your own terms to fit
your lifestyle. As an ICI student, you’ll never endure a pop quiz,
spend countless hours and hundreds of dollars travelling, and never
be late with an assignment or for class.
Enrolments statistics reveal that students from the following
categories are currently taking advantage of the distance learning
experience at ICI:
- Government, business & industry
employers 32%
- High school leavers 20%
- Individuals looking to start a
business or change career paths 18%
- Individuals already in the
industry looking to formalise and/or update knowledge and seek a
promotion
11%
- Military personal 11%
- Stay at home mothers 8%
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Recognition & Accreditation |
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This
course is recognised and accredited by the
International Association of Private Career Colleges (IAPCC).
The courses offered by ICI are unique as they take a very "hands on"
approach. Our courses are not designed to teach you just the
"theory" behind the industry - they are written and tutored by
industry professionals and will fast-track you into a new career of
your choice.
ICI
is a registered member of the New Zealand Association of Private
Education Providers (NZAPEP) which is a national
organisation representing private tertiary institutions in New
Zealand.
The Association is the largest association covering all areas of
tertiary education and is recognised by the Government and
government agencies as the main representative of the sector.
Various government departments and business's have
enrolled their own staff with ICI for further training and
development and is a strong indicator of acceptance and recognition
by employers and industry. The following
is a partial list of companies and government departments which have
enrolled staff into ICI courses:
- Department of Defence,
- Metcash Trading Ltd,
- Navman Technologies,
- Colliers International,
- Mitsubishi Corporation,
- Pearson Education,
- John Paul College,
- Brookfield Multiplex,
- Accor,
- Employment Directions Network,
- Coca-Cola Amitil,
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- HSBC,
- American Express,
- Clayton UTZ,
- Aviva Holdings,
- Uniting Care Institute of Family
Practice,
- Federal Workplace Authority,
- Centacare Employment Group,
- MAX Employment,
- MAP Group,
- Calvin Klein,
- and many more...
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How
Does it Work? - The ICI Learning Experience |
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Click Here to
learn how the typical ICI student experience goes from enrolment to
graduation (Pop Up Window). |
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Already in the Profession or Industry? |
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This course and qualification is a great way of consolidating
existing knowledge via Recognition of Prior Learning (RPL), updating
your industry skills and contributing towards your professional
development. It is also one of the most practical steps you can take
towards working towards gaining a promotion or better paid position.
Course fees can be claimed as a tax deduction as long
as the course is sufficiently connected to your work activities. |
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What Do I Get? |
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All
materials essential for course completion are included in the cost
of the course fee. Upon enrolment, students receive:
- All required study materials and course notes
- Practical assignment projects with constructive
tutor feedback
- Industry based tutor who will service all of your
course and career questions and guidance needs
- UNESCO endorsed Student ID card giving students
access to thousands of discounts both at home and overseas! Save on
transport, accommodation, communications, food, shopping, movies and
more!
On
successful completion of the course you will receive:
- A graduation certificate officially
recognizing your successful completion of studies and
qualifications as a marketing specialist
- Transcripts indicating units completed
- Letter of recommendation and validation for
current and future employers
- Post-nominal letters placed after your name
which indicate that you hold the relevant qualification. For
example: John Smith, DipDipMkt
- Job search assistance: Graduate Career
Services Program (Click
to learn more).
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Student Testimonials & Survey |
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It's
exactly what I've been looking for. I can't say enough about
marketing course. I like the marketing course more and more each day
because it makes my life a lot easier and gives me the tools I need
to become better in my position.
- John Price |
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The marketing course has really helped
our business. We were treated very well by tutors and staff. Thanks
for all your help.
- Paul Johnston
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:: Click here to read more
student testimonials
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Cut
Off Date for the Next Intake |
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is the next enrolment cut off date. Places are limited, in demand
and entry into the course is on a first come first served basis.
Your enrolment is processed and acknowledged within 24 hours of the
Institute receiving your application. You can expect to receive your
course within days of enrolling. When you start your ICI course its
at your own pace and you determine when you finish. Don't miss out.
Enrol today! |
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Course Investment &
Payment Plans - How Do I Get Started? |
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Click on one of
the Enrol Now
buttons below and you could be working on your first lesson –
and towards a new career – in a matter of days! |
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